2013 – Tech’s finest year?
From the promise of the Blackberry 10 to the surge of various Android operating gadgets (including the impressive smart watch) and the emergence of the Lumia, tech has found its way into the hearts (and hands) of millions of individuals, with Apple alone selling over 60 million gadgets (including iPhones and iPads) in 2013. The reason? Many will say improved advertising and more spending power from the consumers, we’d say yes, but the highest contributor has been the diversity of the product.
With over 6 different operating systems on more than 20 different platform makers, collectively churning out a hundred mobile devices every 2 quarters, consumers were left with various gadget choices in 2013. Mobile phone model variations became the Midas touch of mobile device makers, as sales skyrocketed when consumers discovered the fact that they could pick from an array of devices. Low-end phone giant, Tecno, was able to match the demand for inexpensive smartphone in a way no other phone maker had succeeded in parts of West and Sub-Saharan Africa, by releasing over 7 different device models, including tablets, at almost unbeatable prices. Mobile kingpin, Samsung, also had an impressive year selling 23 million phones in April alone, and launching the ‘smartwatch’, which synced effortlessly with its other mobile models.
Struggling Smartphone maker, Blackberry, certainly got in with the action (having suffered severe losses during the release of its hyped OS10 devices), as CEO – John Chen announced the company’s rollout plan for 2014 and its possible profitability in 2016.
Without a doubt, Apple has led the way (alongside Samsung, more recently), with global sales accounting for a large percentage of global mobile device sales. However, the launch of the iPhones 5S and 5C proved that the mobile giant had fallen in line with the general trend – creating options and variations. The phones made huge entries in to the mobile market and since Apple has successfully created a cult followership around the world, its standard sales targets have since been guaranteed.
The fact is, with the general sales index and mobile devices sales having successfully crossed the 1 billion mark, making them the most purchased techie toy of 2013, the variation of options has proved to be the goldmine for mobile device makers in 2013.
The creation of female friendly gadgets and less complicated operating systems have also contributed to the surge in gadget sales globally, with over 49% of purchasers of the iPad mini tablets, the iPhone 5C and the Samsung S4 being female. This has certainly deviated from the norm, which saw women shy off overtly advanced mobile devices.
These factors have certainly made the holidays interesting for the profit forecasts, and observers can only expect a more aggressive year for the tech giants in 2014. One thing is certain, in the race for innovation and the creation of variation, the consumers are most certainly the winners.